The Insurance Problem in Utility App Design
The insurance problem shows up in products people install for reassurance, not routine. Backup tools, VPNs, password managers, and other utility apps are supposed to stay quiet until something breaks, which means the usual obsession with engagement can actually make the product worse. I get into why these products need trust more than attention, and what good design looks like when the most important moment is rare, stressful, and hard to predict.
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